Have the leaflet with you at all times. It is much better than a business card because it tells people what your talks are about. Some of my leaflets have been knocking about for years, I'll get a phone call from somebody enquiring about my 'new talk' and I find it was a talk I'd launched 8 years ago.
I print my leaflet off my computer. It is just an A4 sheet with the same details twice, so I guillotine it through and each A4 page gives me two leaflets:-
Do you require a speaker?
My talks are video presentations and I supply all of the equipment.
The Not So Glamorous Side of Being a Writer A light-hearted look at the ups and downs of a writing career.
A 1960’s Business Woman in a Man’s World A happy ramble down Memory Lane when women, however successful, still had a tough time getting recognition at work.
My history talks
Henry Stafford and the Princes in the Tower It is possible that Henry Stafford whose family originated from Stafford Castle knew more about the murder of the ‘Little Princes’ than their much maligned uncle, King Richard III
Thomas of Tutbury Castle Thomas grew up with the knowledge that his cousins (the King’s sons) were dying in infancy. It only needed his young cousin Edward to die and Thomas would inherit the crown. But Prince Edward (the King’s 14th child) didn’t die and Thomas indulged in a 15 years vendetta against him in his efforts to snatch the crown.
 John Dudley and the Nine Days Queen A tragic tale…. but was John Dudley – owner of Dudley Castle, really the grasping, scheming crown snatcher history would have us believe? Or was he simply a victim of circumstances who found himself with no option other than to marry his young son to the fifteen year old Lady Jane Grey and attempt to found the Royal House of Dudley.
Born to Rule – Don’t Hold Your Breath! Since William the Conqueror in 1066 there have been 38 monarchs – but only half a dozen of them were actually ‘born to rule’ ie born the eldest child or grandchild of a reigning Monarch – and one of the few who WAS born to rule, King Edward VIII abdicated to marry Wallis Simpson. So, what went wrong for all these aspiring kings and queens who never made it?
For more details about my talks and to find other public speakers, visit my website www.diannemannering.co.uk Tel: 01543 250251 Mobile 07989 102584 : or email dianne@diannemannering.co.uk
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If, like me, you don't charge a great deal for your talks, I would strongly suggest that you design and print your leaflet on your computer rather than go to the expense of having them printed. True, a printed leaflet will be glossy and impressive, and in truth some of the offers for cheap printing nowadays do make you wonder whether it is worth the effort of printing your own, however, there are advantages to printing your own leaflet. You can alter it very quickly if you add a new talk or change your phone number or mobile number. You never run out and have to wait for supplies.
Printed leaflets: Cheap. inexpensive, glossy, attractive and colourful, usually the smallest viable print run will be between 500 or 1000 - so if you change your mind about any of the details, you can end up with a load of scrap paper.
Printed from your own computer: I use a Brother mono printer. The printer is a bit larger than the normal printer-scanner-photo-copier and it does nothing put print, which is a nuisance because it means I have to have a scanner/photo-copier cluttering up my work-space as well. However, the Brother printer is a wonderful work-horse, it uses a large capacity black ink cartridge and it prints between 5000 and 7000 copies. The ink cartridge costs about £50. £50 for 5000 to 7000 leaflets.... not bad, eh! OK so my leaflets are black and white.... but I know who these leaflets are aimed at.... this pamphlet is for Speaker Secretaries and Program Secretaries and the chairman of the local WI, TWG, PROBUS, Rotary, U3A, National Trust, Charity organisation etc. These people know what they are looking for so you don't have to sell yourself with a glossy attractive leaflet, if your talks are what their members want, they'll not be worried that your leaflet is computer printed in mono.
So, I am always armed with a fistfull of leaflets advertising my talks. When I get to a venue, I always try to give myself enough time to set up my equopment and then go round, placing a leaflet on each chair. Often people who are in the TWG or the WI are also in other organisations and will have a husband in different clubs, and I find very few pamphlets left behind at the end of the evening. It is also a measure of how much the audiance have enjoyed your talk because if they have enjoyed the presentation, they'll want to take the leaflet home to remind them of the talk and to pass it on to the Speaker Secretary of another venue.
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